Over 4 years experience with professional, freelance, and non profit work. Specialize in business, ecommerce, and business design with emphasis on clean and browser compatible code. Worked closely with development teams in traditional, SCRUM and MVC environments on websites and software applications.
Professionally trained with over 6 years of experience and background. Stylish imagery, smooth typography, and clean design is set as a standard on every project. Experience with designing for retail, commercial, administrative, and advertising has provided me with an in depth knowledge and comprehension of different design mediums.
Experienced web and graphic designer looking to contribute his creativity, talents, and efforts in a professional work environment. Feel free to download my resume.
Phone: (952) 261-9385
Email: dave@daveschoofs.com
Elegant design pairs with clean code resulting in appealing experiences for users and developers alike. Well versed with Adobe Creative Suite for Web, including Dreamweaver and Flash. website and software frameworks are created compliant with the latest trends and script versions. Stylish imagery and effects are dynamic and robust with the latest CSS techniques and implementation.
Design principles come from both traditional and modern educational backgrounds, with industry experience in creative, professional work environments and clients. Experienced in Adobe Creative Suite, including Photoshop, Illustrator, Fireworks, and InDesign. Clean layout, organized file structures and layers, pixel perfect graphics and illustrations, and typographical perfection are set standard.
Experience in designing and coding for email based newsletters, advertisements, surveys, and more. Proficient in QuarkXpress and other desktop publishing software with experience designing graphics, advertisements, brochures, product documentation and other marketing related material. Also have worked designing templates and other formatting for various email campaigns.
Working with Search Engine Optimization best practices and standards for over 6 years. This includes all things meta, with a deep understanding of how search engines work and making websites stand out from the rest of the competition. Up to date with the latest standards in the industry. Better SEO ultimately leads to higher profit margins and an overall better business.
Website analytics are an integral part of any online operation. I've been working with Google Analytics and other analytical platforms for over 6 years, and have experience with custom reports. Utilizing site metrics such as click through ratio (CTR) and bounce rates allow me effectively incorporate that information into design, ultimately maximizing user retention while lowering bounce rates.
Experience designing and co-developing for an online retail and sales sites. Performed PayPal integration for numerous clients including those utilizing content management systems. Focus on user interface, ease of use, and functionality is prominent in design and shopping cart structure. Streamlined navigation combined with an easy-to-use experience makes for a happier user and more sales.
